Concept proposal
For the Villa
Media Team
This is a working prototype, not a finished product and not an official Aston Villa property. Everything you can click is real software; everything you can read — names, speeds, dates, prizes and artwork — is placeholder content, deliberately marked as such. It exists so the idea can be judged as an experience rather than a deck.
No real player is named, pictured or attributed a speed. The crest, shirt, medal and merchandise images are indicative artwork created for this concept. Nothing is published or promoted anywhere.
What the campaign is
- A free-to-play fan engagement campaign built around a world record attempt: fastest shot from the penalty spot, one men's attempt and one women's attempt.
- A weekly rhythm in the run-in — two squad players go head-to-head on the radar, fans predict the winner and the speed.
- A community tour where supporters take the identical shot from the same spot, with their own leaderboard and a fastest-fan slot in the reveal.
- A single filmed reveal moment where the champion speeds and the record verdict are unlocked together.
What the club would supply
- Squad access for a small number of radar sessions, men's and women's.
- One filming window for the reveal content.
- Radar and pitch access, plus the community venues the club wants covered.
- Club channels for launch and weekly beats, and sign-off on all branding.
What it delivers back
- First-party opt-in fan data with explicit marketing consent, captured at entry.
- A weekly content beat for club channels through the run-in, with a built-in reveal payoff.
- Clearly-defined commercial inventory: headline, community, event and prize partner tiers.
- A community touchpoint that gives supporters a measurable moment, not just a giveaway.
Still to be confirmed
- Squads, fixtures, player likeness and image rights — all line-ups here are placeholders.
- The record body, verification requirements and any standing mark to beat.
- Attempt and reveal dates, venue and format.
- Prize specification, competition terms and eligibility.
- Sending domain and data controller arrangements for confirmation emails.
- Use of the club crest and any official artwork — every image here is indicative only.